How Much Should I Pay to Bring Prospects to My Website?

Attracting prospects to your website involves good planning and effort. The idea is to bring people to your website that will eventually become customers of your product and service. This will involve some expense, in this article I will review how to find out how much you should be paying to bring prospects to your website.

I am assuming that the ultimate goal of your website is to generate revenue, if this is the case then it is important that you know exactly how much you are paying to bring in visitors.

The first step is to find out how much each website visitor will cost you and the only way to do this is to test and track every aspect of your traffic generation process. For this example we can use pay-per-click as the traffic generation method.

Pay-per-click makes it easier to find out how much you should pay for each prospect because you pay for each click to your website. You would want to find out how many clicks it takes to make one sale.

For example, if your pay-per-click ads have to receive 100 clicks before one sale is made, the next step is to add up the cost of the 100 clicks. Assuming each click cost you $0.25 then you know that the total cost to make one sale is $25.00

Thus far we have established the fact that it takes $25.00 to bring in one sale. We need to also set a price for the product we are selling, we can assume this would be $60.00.

We now know that to make a $60 dollar sale we need to spend $25 and the difference is $35. If you are content with spending $25 to make $35, it is safe to say that you can spend $0.25 to bring each visitor to your website.

If you are not happy with these numbers, there is a better way to attract prospects to your website which is free so you can enjoy a higher profit margin. It is called content marketing with articles.

How to Reduce Bounce Traffic Rate

Bounce traffic might be good or bad depending on the visitor's activity in your site. But in most cases, bounce traffic is always bad. You really don't want to see your visitors leaving your page without clicking any of your internet links.

There are several factors affecting bounce traffic but following this simple guide will definitely cut your bounce traffic down and convert your visitors to subscribers.

First and foremost, make sure that your website is viewable without any problem with in all major browsers (Firefox, Internet Explorer, Safari, Opera, Netscape) You wouldn't want your visitors leaving your site without viewing it because the page is broken.

Theme and Design. Biggest factor than can contribute bounce traffic is the design. Non technical people don't want crappy designs regardless of your content. Make sure your design is appealing with supporting graphics. Too many images and graphics can drive visitors away too.

Site loading speed. Make sure your site is hosted in fast server. A site that loads more than 7 seconds is considered slow.

Overall site layout and links. Always include hyperlinks on some important details so that your visitor can follow that link while reading the main article. make sure your navigation links and other relates links are highly visible from the main page or the main article. Many visitors left without clicking another link to another page because they cannot find them. Provide site map on the navigation links.

About page. Another way to keep visitors on your site is to put your picture with some personal information about you, as the owner of the site. Putting this makes your site more reliable and professional.

Content is still the king. Turn visitors into subscribers by providing super excellent and informative content.

There are still a lot of ways on how to keep our visitors staying at our site and avoiding bad bounce traffic. Keeping visitor on our site is a good indicator that our online career is moving towards progress.