How Much Should I Pay to Bring Prospects to My Website?

Attracting prospects to your website involves good planning and effort. The idea is to bring people to your website that will eventually become customers of your product and service. This will involve some expense, in this article I will review how to find out how much you should be paying to bring prospects to your website.

I am assuming that the ultimate goal of your website is to generate revenue, if this is the case then it is important that you know exactly how much you are paying to bring in visitors.

The first step is to find out how much each website visitor will cost you and the only way to do this is to test and track every aspect of your traffic generation process. For this example we can use pay-per-click as the traffic generation method.

Pay-per-click makes it easier to find out how much you should pay for each prospect because you pay for each click to your website. You would want to find out how many clicks it takes to make one sale.

For example, if your pay-per-click ads have to receive 100 clicks before one sale is made, the next step is to add up the cost of the 100 clicks. Assuming each click cost you $0.25 then you know that the total cost to make one sale is $25.00

Thus far we have established the fact that it takes $25.00 to bring in one sale. We need to also set a price for the product we are selling, we can assume this would be $60.00.

We now know that to make a $60 dollar sale we need to spend $25 and the difference is $35. If you are content with spending $25 to make $35, it is safe to say that you can spend $0.25 to bring each visitor to your website.

If you are not happy with these numbers, there is a better way to attract prospects to your website which is free so you can enjoy a higher profit margin. It is called content marketing with articles.

Eight Tips and Tricks to Promote Your Website on Craigslist

Many new Internet marketers are unaware of the power of Craigslist. They may have used Craigslist for personals, job search and forum postings but there are a unique way to gain massive traffic from the proper use of Craigslist. There are specific ways to post on Craigslist to avoid problems.

Here are a few tips and tricks for effective posts that will bring you massive amounts of targeted Internet traffic to get your website growing.

I would start by paying close attention to your keywords and longtail keywords. You should begin to create a series of ads based on reviewing examples in your appropriate heading. Create at least five or six ads that include different keywords and headlines.

1.) You'll want to start with at least four or five email addresses to create four or five Craigslist accounts. The reason for this is to avoid the appearance of spamming. We want to stay within the guidelines posted by Craigslist and we also want to post around ten ads a day on any one email address.

2.) Establish a spreadsheet with your Craigslist accounts and passwords. You also want to include your headlines for your ads in that spreadsheet and keep yourself organized. If you're good at working in spreadsheets, you can even include the ads in the notes section.

3.) Use a web proxy services to surf on Craigslist because the website checks your IP address when make a post. This is another feature to avoid when creating ads for Craigslist. You're not doing anything wrong; you are simply avoiding the appearance of impropriety.

4.) Establish your ad posting schedule. Set up your ads, your Craigslist accounts, and post to the website at least five times a day with each separate account. You'll be posting about 25 times a day. You can do more, but start out with one account and pass your posting through your web based proxy to ensure anonymity. Do not post more than 10 times a day with a single account.

5.) Start posting a few ads after you have studied the market you are in and test carefully. Your headlines must be eye catching. Add urgency and interest generating copy to your headline. You only have a few seconds to grab their attention. Study classifieds to find the headlines that impact you the most.

6.) Keep your ads simple and clean. Add only one link to your ad and send the prospect to a page that will allow them to get more information or sign up for your offer. Include only one picture in your ad. Remember; you are keeping it simple. End your ad with a call to action.

7.) Localize your ads to make them more appealing. That will also avoid the prospect of cross posting. You will want to give your reader a feeling of familiarity and put the Craigslist administrators at ease.

8.) Continually check the website's rules and regulations for changes in policy. This will keep you out of trouble and give you years of free traffic to your websites.

The Importance Of Web Site Traffic.

Think of it this way if you have a conventional off-line store, but no customers then you would make no sales and go bust right, well visitors to your site are potential customers, readers or whatever type of visitor you need.

Web Site Traffic is the most important aspect of a website after great content.

The web is immense in size and a website without traffic is like a page in a book in a virtual library with an infinative amount of books, no one will ever find the book it is written in, let alone the actual page without being directed there via traffic building techniques applied to your site, no matter how good the content, layout, colour scheme or the product is.

The more traffic the more visitors, sales, referrals and ultimately money you will achieve and that's what most people online want.

I know some of you just like to provide information to people and not make any type of profit, that's great, but only if people are reading the information or being directed to your charitable website.

Top Four Traffic Building Techniques for Success

Traffic building. What is it all about? We are told we have to traffic build. We must get traffic in order to build a list, in order to sell our products.

But why don’t we just buy a million visitors a month? That would certainly be the easiest way, wouldn’t it?

But you and I know better. For our traffic to be worthwhile, it must be personal. It must be targeted. And we must target out landing pages to our traffic sources.

So what are my top 4 traffic building techniques?

1) Article writing. This may well be one of the hardest forms of traffic generation because of the time involved. You cannot just write a check or use paypal to write your articles. You literally have to sit down for a hour a day and write articles. And for some of you, it may not be easy to write. But let me ask you this. If you were to write for one hour a day for a month, do you think it will be harder or easier at the end of one month to write articles? Of course it will be easier. Just do it. Write for one hour every day.

2) Other people’s lists. And no, I don’t mean stealing or buying or anything like that. I mean an endorsed mailing. That is where you have someone else who has a list, mail an offer to their list that offers some incentive for their subscribers to opt in to your list. It may be a free report or a free product. It may be useful information that you can offer them. You can either pay the list owner or swap mailings with them. For example, you mail an offer for them, and they mail an offer for you.

3) Ezine advertising. I like ezine advertising. Why? If someone opts into your list from an ezine ad, what do you know about them? You know they read their emails. You know they click through links in their emails. You know they do not unsubscribe. In short, they are everything you want in a subscriber.

4) Google Adwords. I have a love-hate relationship with Google Adwords. I hate the fact that my conversion rate on Adwords visitors is less than 25% of my conversion rate everywhere else, on average. I love the fact that I can get as many as 1000 visitors per day from Adwords, so I can test opt in script and sales pages quickly and easily. Advice: Never spend more on Adwords than you can afford to lose, at least until you get good at it and have consistent results. Buy a good book on Adwords and learn everything you can and test everything you do.

Is SEO Sustainable

For the time being? Yes. Search Engine Optimisation is still relatively unknown to the no tech savvy and is still a bit of a mystery to the I.T. Crowd. The mystery no doubt comes from the many different opinions that even experienced SEO's have on different subjects. Most SEO's for example agree that reciprocal linking doesn't help rankings but that doesn't stop nearly every directory out there telling you to place a link on your site for a quicker review. Its a baffling world if you take the many conflicting advice from the different expert blogs. One of the only ways to be sure what works is to test things out for yourself but that's not always possible.

SEO however can be boiled down to a number of processes. These being competition research, picking keywords, on page optimisation and link building. It's not rocket science but there are a lot of factors to consider and getting just one of them wrong can negate the value of the rest. So its a constant juggling act where results have to be scrutinized closely to figure out which methods are working and which aren't. Now I am starting to see where the mystery of seo comes from.

Although Google are openly for the optimizing of web sites they are making it harder and harder for optimizers by devaluing things like keywords, reciprocal links, certain directories and filtering out duplicate content and excessive linking. It could get to the point where there is only so much on page work an optimizer can do and link building is all thats left.

I am of the opinion that if simple techniques were taught under the umbrella of web development then it would lessen the need for optimisation. The web developer could perform basic on page optimisation along with a check list of certain directories submission and google submission. But here's where it falls down. By creating a website that validates to w3c standards, is not flash based and does not contain javascript, creates quite a restriction on creativity and ideas. Add cross browser compatibility to the mix and you've got a lot of frustrated web developers

Ten Great SEO Tips

Are you afraid of competition that you see everywhere in the World Wide Web? Don't be. The following ten simple proven tips will guide you through to get ranked in search engines. You don't need to pay thousands of dollars like many companies do in order to get a high ranking. By consistently applying these simple tips you will have every advantage when it comes to Search Engine Optimization.

Become An Expert

People are looking for information. That's what they come to web sites for. If they see you as an expert on a certain subject you have a better chance of getting a high ranking in search engines. Over time you ranking will increase because people will come looking for you.

Plan Your Site Well

Don't take for granted the layout of your site. User-friendly site and the right layout of your site make it easier for search engines to crawl. Putting a site map, for example, is definitely a plus factor and the search engine will love you for it.

Do Your Research

If you don't do research to see what others are doing and check out the competition then you will be left behind. Always see to it that you know what your competition is up to so you can act on it and do something about it. Doing this will keep you in the loop and thus make you competitive.

Use Combination of Keywords

Keyword research is perhaps one of the toughest things to do and the most understood part of SEO. When researching for keywords, don't just grab the most common keywords but give attention to combinations of keywords. Think about the things you would search for about your site then come up with your own keyword combinations.

Be Search Engine Friendly

Take time to learn about the process as to what search engine like and dislike especially when it comes to use of keywords. Be search engine friendly. If you follow their rules the better off you will be.

Focus On The Topic

Search engines do not like to have more than one topic per page. So if you want to have a much higher ranking you should focus on one subject per page. The reason for this is that when you are focused on one topic you give more relevant information to your visitors.

Join Directories

Do not overlook the importance of giving your site a link back. One way to do this is by joining as many directories as possible. Remember, each directory that you join gives your site another link back. And the search engines come down to links in these directories - especially the bigger ones that have great SEO power.

Keep Adding Content

Search engines love to crawl for fresh and new content. Sites that don't have fresh content on a regular basis remain stagnant and will not be crawled by search engines. Article directories are one great source for new content for your site.

Keep Promoting

If you consistently promote your site, overtime you site will get a higher ranking in the search engines. Just follow the simple tips suggested here and you will be on your way to a profitable and traffic pulling site.

Keep Learning About SEO

Again, as long as you use these tips, there's no need to be afraid of the competition. Do not allow the rankings of your competitors stop you from doing what you should be doing. It takes time to learn and really understand about SEO. Keep learning as much as you can and you will be fine.