Think of it this way if you have a conventional off-line store, but no customers then you would make no sales and go bust right, well visitors to your site are potential customers, readers or whatever type of visitor you need.
Web Site Traffic is the most important aspect of a website after great content.
The web is immense in size and a website without traffic is like a page in a book in a virtual library with an infinative amount of books, no one will ever find the book it is written in, let alone the actual page without being directed there via traffic building techniques applied to your site, no matter how good the content, layout, colour scheme or the product is.
The more traffic the more visitors, sales, referrals and ultimately money you will achieve and that's what most people online want.
I know some of you just like to provide information to people and not make any type of profit, that's great, but only if people are reading the information or being directed to your charitable website.
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